All things Daktronics and LED industry related including trends we’re seeing, our recent projects and other cool features.
As the Out Of Home landscape progressed through the pandemic, a few things changed. Justin and Matt talked with Joni Schmeichel, Daktronics marketing strategist for OOH advertising, to hear about those changes, trends in the industry and the good things that we’ve seen since then.
While billboards are nothing new, digital billboards are becoming more accepted and used in our society. As such, Justin and Matt had a conversation with Chad Harris, Owner of Las Vegas Billboards, about his experiences in the OOH industry including how he got started, how he’s using his inventory of digital billboards and a few interesting stories from working in Las Vegas.
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Justin and Matt sit down with Joni Schmeichel and Chaz Fuhrman, strategic marketer and sales for Daktronics OOH, respectively. They cover the topic of Digital Out of Home (DOOH) including the advertising trends associated with DOOH, some things to consider from both the display owner and advertiser perspective, and other fun things they’ve seen from the DOOH industry. They also mention how DOOH affects the routine drive to work and a child riding in the back seat of a car.
