The Daktronics Experience

Links:

• Daktronics and Circle City Outdoor Strengthen Community Connections with New Digital Billboard
• Asheville Tourists Bring New Outfield Display to Baseball Games from Daktronics
• Inter Miami CF opens Miami Freedom Park with 26 LED Displays from Daktronics and DCL
• Gary SouthShore RailCats Upgrade Visual Experience With Daktronics Display
• Daktronics Levels Up Esports Experience at UC San Diego
• Big New Audiovisual Experience Headed to Illinois State University from Daktronics
• Daktronics Hires Jeff Taggart to Serve High Schools and Community Facilities
• Daktronics to Join Grass Valley at NAB in Las Vegas
• Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
• USC Calls On Daktronics for Upgraded Video Displays for Athletics
• LAX Transforms the Travel Experience with Daktronics Video Display System Upgrade at Tom Bradley International Terminal
• Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026

Fandom is more than the hard-core fans that bleed their team’s colors. To hear all about it, we spoke with April Seifert, President and Data Scientist at Sprocket CX and Fautor Labs. She shared details of the 8 fan segments and the opportunities for deeper engagement across segments in all levels of sports.

Links:

• Link to white paper: https://www.fautorlabs.com/the-psychology-of-fandom 
• Fautor Labs website:https://www.fautorlabs.com/ 
• Rachel Goodger/CrowdIQ episode: https://podcast.daktronics.com/e/capturing-and-learning-from-live-event-audiences-with-crowdiq-s-rachel-goodger/ 

In this episode, Justin Ochsner and Matt Anderson recap the latest news from March 2026. The conversation spans global out-of-home projects, Major League and Minor League Baseball upgrades, college athletics installations and key corporate updates.

Links:

• Wake Forest Athletics Set to Improve Experience at Allegacy Stadium with Daktronics Video Display
• Midland RockHounds Head Into 2026 with New Daktronics Display
• Seattle Mariners Upgrade Video Board at T-Mobile Park with Daktronics
• San Diego Padres, Daktronics Build On Game-Day Experience at Petco Park
• Arizona Diamondbacks Bring Largest Video Display in Arizona to Chase Field from Daktronics
• Bolder, Brighter Moments Coming to Wrigley Field with Enhanced Daktronics LED Displays
• BackLite UK and Wildstone Unveil Luxury Revamp of Wandsworth Roundabout
• Daktronics Hires Danson Kincaid to Serve North Texas Sign Companies
• Daktronics and SEGD Celebrate Two Decades of Partnership
• Daktronics to Host Investor Day on April 9, 2026, in New York City
• Daktronics Brings London Building to Life With LED Display

When heading to James Madison University, Sarabeth Ellis had a plan that changed in a very exciting way when she joined the JMU Dukes production team. She joined Justin and Matt to tell her story, how she worked her way up from a replay operator to a production intern, and more about her experiences behind the production curtain.

For this special edition of the podcast, we had Katelyn Smith join our Women In Sports Online Event. She's the Athletic Director at Adams State University and shares her focus on fostering an environment of excellence in both academics and athletics. She's also talked about achieving a yearly total of more than 520 student-athletes maintaining GPAs above 3.0 and the school's annual presence in the top 20 of the Learfield Directors Cup standings dating back to 2021.

Links:

• Women in Sports Webpage:  https://www.daktronics.com/en-us/events/women-in-sports
• Women in Sports News Release: https://www.daktronics.com/news/women-in-sports-online-event-in-december-to-focus-on-fostering-an-e… 

As the College Basketball Madness tips off around the country, we take a look at what that means from a Daktronics perspective by bringing back David Reynhout, Daktronics Customer Success Specialist in the Live Events Business, to break it all down. We cover how many venues are featuring Daktronics equipment, how our services team supports those venues and so much more. We even dig into an industry-specific topic on which clock is official for those buzzer beaters! Spoiler alert – it’s not the timer you see at the bottom of the TV screen on the broadcast graphic.

January brought big partnerships, record-breaking displays and exciting momentum across the industry.

From connecting students with real-world gameday production through a new partnership with the American Association of Professional Baseball to massive new video boards at the University of Illinois, Winnipeg Blue Bombers and Virginia Tech, there’s plenty to recap. We also welcomed a new addition to the Daktronics team. Matt and Justin break down all the highlights from January 2026.

Links:

• Daktronics Partners with American Association of Professional Baseball to Connect Students with Real-World Career Game-Day Experience
• Winnipeg Blue Bombers Improve Game-Day Experience with Daktronics Video Displays
• Daktronics Hires Thomas Welling to AV Channel Partner Team
• Illinois, Daktronics Install Largest Video Display in College Football
• Virginia Tech Improves Live Event Experience at Cassell Coliseum with Daktronics Displays

If you love college football, you're going to love this quick road trip with Justin and Matt as they take you to every stadium featuring Daktronics technology and event support this bowl season! From Atlanta and Miami to Texas and California, Daktronics is powering the biggest moments in college football. 

Join Justin and Matt as they look back on a big month for Daktronics. From the University of Richmond upgrading the Robins Center with a new display system and Park Outdoor celebrating its 50th digital billboard, to an upcoming Women in Sports event and Dak Prescott’s gift transforming Haughton High School, there’s plenty to cover. We also recap the three podcast episodes released in November, featuring insights on game presentation, DakClassroom and major display upgrades.

Links:

• Park Outdoor Celebrates 50th Digital Billboard with High-Visibility Upgrade Near Syracuse
• Women In Sports Online Event in December to Focus On Fostering an Environment of Excellence
  • Registration Link: https://www.daktronics.com/en-us/events/women-in-sports
• University of Richmond Upgrades Robins Center with Daktronics Display System
• Prescott Field: How Dak Prescott’s Gift Sparked a New Era at Haughton High
• (VIDEO) Prescott Field Dedication at Haughton High School

Matt and Justin sit down with Mary Rathburn, Assistant AD for Marketing and Fan Engagement at Elon University, and Patrick Cunningham, Director of Live Broadcast Production for Elon Sports Vision. to take you behind the scenes of how a mid-major athletic department runs a broadcast operation, video board show and fan experience strategy all at once, and often from the same control room. From student-run productions to viral in-game moments, this episode is a deep dive into what it really takes to produce a modern college athletics experience.

Topics Covered

• How Elon runs broadcast and in-venue production simultaneously
• Why preparation off the field is the secret to smooth game days
• How a two-person marketing staff drives fan experience across 17 sports
• The role students play in producing over 135 broadcasts per year
• How Elon’s centralized control room handles multiple venues
• What “idea hacking” means — and why great producers steal (the right way)
• The story behind the viral free-throw distraction moment
• How student crews won a national broadcast award
• Why the “Snack Cam” should never be allowed
• How support systems and testing keep things running smoothly
• Why being willing to fail is critical to creativity
• How video boards are being used for:
  • Fan engagement
  • Sponsor value
  • Weather updates
  • Game timing information

Links:

• Elon Sports Vision captures first College Sports Media Award
• 244 – Hitting the Ice at the University of Minnesota Duluth with Dylon Field
• 39 - The Importance of Video Displays in Minor League Baseball with Katie Dannemiller (Greensboro Grasshoppers)