The Daktronics Experience

We released Camino 8 and are working with customers to bring advanced data storytelling to their audiences. To dig a bit deeper into Camino and how it’s impacting customer workflows, we sat down with Yanier Figueras, Daktronics Software Designer. He shares insights into the operator experience, usability enhancements and product design decisions.

Links:

• YouTube Version: https://www.youtube.com/watch?v=S4tKg5cmQOE 
• Camino Webpage: https://www.daktronics.com/en-us/products/software-and-controllers/show-control/products/camino 

The Seattle Mariners just upgraded their outfield video display to 11,300+ square feet and named it Mariners Fire TV. We sat down with their team of experts to hear all about it. Jeff Higgins, Mariners VP of Technology, and Ben Mertens, Mariners VP of Productions, Content and Creative Services, shared how they leverage the new display, integrated with multiple other displays around T-Mobile Park, to bring something unforgettable to their fan base on any given game day.

Links:

• YouTube Version: https://www.youtube.com/watch?v=ptW2bxNXi6Y&t=1067s
• Seattle Mariners T-Mobile Park | Project Highlight: https://www.youtube.com/watch?v=ToomGceT6So 
• News Release: https://www.daktronics.com/news/seattle-mariners-upgrade-video-board-at-t-mobile-park-with-daktronics 

Links:

• Daktronics and Circle City Outdoor Strengthen Community Connections with New Digital Billboard
• Asheville Tourists Bring New Outfield Display to Baseball Games from Daktronics
• Inter Miami CF opens Miami Freedom Park with 26 LED Displays from Daktronics and DCL
• Gary SouthShore RailCats Upgrade Visual Experience With Daktronics Display
• Daktronics Levels Up Esports Experience at UC San Diego
• Big New Audiovisual Experience Headed to Illinois State University from Daktronics
• Daktronics Hires Jeff Taggart to Serve High Schools and Community Facilities
• Daktronics to Join Grass Valley at NAB in Las Vegas
• Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
• USC Calls On Daktronics for Upgraded Video Displays for Athletics
• LAX Transforms the Travel Experience with Daktronics Video Display System Upgrade at Tom Bradley International Terminal
• Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026

Fandom is more than the hard-core fans that bleed their team’s colors. To hear all about it, we spoke with April Seifert, President and Data Scientist at Sprocket CX and Fautor Labs. She shared details of the 8 fan segments and the opportunities for deeper engagement across segments in all levels of sports.

Links:

• Link to white paper: https://www.fautorlabs.com/the-psychology-of-fandom 
• Fautor Labs website:https://www.fautorlabs.com/ 
• Rachel Goodger/CrowdIQ episode: https://podcast.daktronics.com/e/capturing-and-learning-from-live-event-audiences-with-crowdiq-s-rachel-goodger/ 

While the Seattle Torrent are packing fans into Climate Pledge Arena and breaking attendance records, Ryan Lothman, the team’s Game presentation and fan experience manager, is ensuring a good time is had by all. To hear more about it, Justin and Matt spoke with Ryan about the details of his role with the organization and how he prepares for game day, the popularity of women’s hockey and other sports in Seattle, and so much more.

Links:

• Seattle Torrent Website: https://www.thepwhl.com/en/teams/seattle-torrent
• Climate Pledge Arena: https://www.daktronics.com/en-us/markets/sports/major-league-sports-installation/climate-pledge-arena 

In this episode, Justin Ochsner and Matt Anderson recap the latest news from March 2026. The conversation spans global out-of-home projects, Major League and Minor League Baseball upgrades, college athletics installations and key corporate updates.

Links:

• Wake Forest Athletics Set to Improve Experience at Allegacy Stadium with Daktronics Video Display
• Midland RockHounds Head Into 2026 with New Daktronics Display
• Seattle Mariners Upgrade Video Board at T-Mobile Park with Daktronics
• San Diego Padres, Daktronics Build On Game-Day Experience at Petco Park
• Arizona Diamondbacks Bring Largest Video Display in Arizona to Chase Field from Daktronics
• Bolder, Brighter Moments Coming to Wrigley Field with Enhanced Daktronics LED Displays
• BackLite UK and Wildstone Unveil Luxury Revamp of Wandsworth Roundabout
• Daktronics Hires Danson Kincaid to Serve North Texas Sign Companies
• Daktronics and SEGD Celebrate Two Decades of Partnership
• Daktronics to Host Investor Day on April 9, 2026, in New York City
• Daktronics Brings London Building to Life With LED Display

January brought big partnerships, record-breaking displays and exciting momentum across the industry.

From connecting students with real-world gameday production through a new partnership with the American Association of Professional Baseball to massive new video boards at the University of Illinois, Winnipeg Blue Bombers and Virginia Tech, there’s plenty to recap. We also welcomed a new addition to the Daktronics team. Matt and Justin break down all the highlights from January 2026.

Links:

• Daktronics Partners with American Association of Professional Baseball to Connect Students with Real-World Career Game-Day Experience
• Winnipeg Blue Bombers Improve Game-Day Experience with Daktronics Video Displays
• Daktronics Hires Thomas Welling to AV Channel Partner Team
• Illinois, Daktronics Install Largest Video Display in College Football
• Virginia Tech Improves Live Event Experience at Cassell Coliseum with Daktronics Displays

When the professional world interacts with students, everyone wins! Working to make this happen, Lior Kolton, Group Account Executive with the Milwaukee Bucks and Fiserv Forum, introduced Theatre Day in 2025 and is excited for the event’s second year coming up in April 2026. He joined us to tell us all the details and so much more.

Links:

• Contact Lior for more information: 414.908.3773, Lior.kolton@bucks.com 
• Daktronics at Fiserv Forum: https://www.daktronics.com/en-us/photos?k=Milwaukee%20Bucks&project=198612&media=WP-022296
• DakClassroom: https://www.daktronics.com/en-us/markets/sports/high-schools/dakclassroom 

For this special edition of the podcast, we had Alicia Jeffreys join us for our Women In Sports Online Event. She's the Executive Vice President and Chief Marketing Officer of the Detroit Pistons and shares her oversight of multiple verticals, from content creation to brand strategy to social media to game presentation. She also digs into how she manages a diverse team, develops talent, fosters a collaborative work culture and demonstrates effective leadership through times of change.

Links:

• Women in Sports Webpage:  https://www.daktronics.com/en-us/events/women-in-sports
• Women in Sports News Release: https://www.daktronics.com/news/daktronics-women-in-sports-online-event-returns-in-august-2025

Hear from a seasoned production specialist and his experience of 20+ years in live event production as Justin and Matt sit down with Francisco Castillo. He’s worked with the champion LA Dodgers, the Intuit Dome’s double-sided Halo display for the LA Clippers, and so many more amazing teams and venues. He dives into the challenges and excitement of directing major sports and entertainment events. Tune in for stories, lessons and advice from one of the industry’s most versatile professionals. 

Links:

• Intuit Dome Project Highlight: https://www.daktronics.com/en-us/markets/sports/major-league-sports-installation/intuit-dome