The Daktronics Experience

In this episode of The Daktronics Experience, we visit Wrigley Field for a conversation with Matt Romito of the Chicago Cubs about how the organization approaches technology, content and the fan experience at one of baseball’s most iconic venues.

We talk about the evolution of the game-day experience at Wrigley Field, including recent video display upgrades and the opportunities those improvements create for the Cubs’ content team. Matt also shares how the organization evaluates new technology while staying true to the traditions and character that make Wrigley Field unique.

The conversation goes beyond the displays themselves. We discuss listening to fans, creating content with purpose, the importance of long-term service and support.

Topics include:

• The evolution of the fan experience at Wrigley Field
• Balancing new technology with the ballpark’s history and traditions
• Recent video display upgrades
• Creating content for higher-resolution displays
• Listening to fans when evaluating new technology
• Gallagher Way and the surrounding Wrigleyville community
• The importance of long-term service and support
• Using technology with purpose

It’s a behind-the-scenes look at how one of baseball’s most recognizable organizations continues to evolve the experience at Wrigley Field while protecting what makes the ballpark special.

Watch the full episode on the Daktronics YouTube channel: https://youtu.be/aihNtw8mWXI?si=1APVOg9YSPQJVtPs