The Daktronics Experience

Links:

• Daktronics and Circle City Outdoor Strengthen Community Connections with New Digital Billboard
• Asheville Tourists Bring New Outfield Display to Baseball Games from Daktronics
• Inter Miami CF opens Miami Freedom Park with 26 LED Displays from Daktronics and DCL
• Gary SouthShore RailCats Upgrade Visual Experience With Daktronics Display
• Daktronics Levels Up Esports Experience at UC San Diego
• Big New Audiovisual Experience Headed to Illinois State University from Daktronics
• Daktronics Hires Jeff Taggart to Serve High Schools and Community Facilities
• Daktronics to Join Grass Valley at NAB in Las Vegas
• Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
• USC Calls On Daktronics for Upgraded Video Displays for Athletics
• LAX Transforms the Travel Experience with Daktronics Video Display System Upgrade at Tom Bradley International Terminal
• Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026

Fandom is more than the hard-core fans that bleed their team’s colors. To hear all about it, we spoke with April Seifert, President and Data Scientist at Sprocket CX and Fautor Labs. She shared details of the 8 fan segments and the opportunities for deeper engagement across segments in all levels of sports.

Links:

• Link to white paper: https://www.fautorlabs.com/the-psychology-of-fandom 
• Fautor Labs website:https://www.fautorlabs.com/ 
• Rachel Goodger/CrowdIQ episode: https://podcast.daktronics.com/e/capturing-and-learning-from-live-event-audiences-with-crowdiq-s-rachel-goodger/ 

In this episode, Justin Ochsner and Matt Anderson recap the latest news from March 2026. The conversation spans global out-of-home projects, Major League and Minor League Baseball upgrades, college athletics installations and key corporate updates.

Links:

• Wake Forest Athletics Set to Improve Experience at Allegacy Stadium with Daktronics Video Display
• Midland RockHounds Head Into 2026 with New Daktronics Display
• Seattle Mariners Upgrade Video Board at T-Mobile Park with Daktronics
• San Diego Padres, Daktronics Build On Game-Day Experience at Petco Park
• Arizona Diamondbacks Bring Largest Video Display in Arizona to Chase Field from Daktronics
• Bolder, Brighter Moments Coming to Wrigley Field with Enhanced Daktronics LED Displays
• BackLite UK and Wildstone Unveil Luxury Revamp of Wandsworth Roundabout
• Daktronics Hires Danson Kincaid to Serve North Texas Sign Companies
• Daktronics and SEGD Celebrate Two Decades of Partnership
• Daktronics to Host Investor Day on April 9, 2026, in New York City
• Daktronics Brings London Building to Life With LED Display

January brought big partnerships, record-breaking displays and exciting momentum across the industry.

From connecting students with real-world gameday production through a new partnership with the American Association of Professional Baseball to massive new video boards at the University of Illinois, Winnipeg Blue Bombers and Virginia Tech, there’s plenty to recap. We also welcomed a new addition to the Daktronics team. Matt and Justin break down all the highlights from January 2026.

Links:

• Daktronics Partners with American Association of Professional Baseball to Connect Students with Real-World Career Game-Day Experience
• Winnipeg Blue Bombers Improve Game-Day Experience with Daktronics Video Displays
• Daktronics Hires Thomas Welling to AV Channel Partner Team
• Illinois, Daktronics Install Largest Video Display in College Football
• Virginia Tech Improves Live Event Experience at Cassell Coliseum with Daktronics Displays

Diving into the LED display upgrades for the Charlotte Knights, Justin and Matt are joined by Dan Rajkowski, Executive Vice President, Chief Operating Officer, and Chris Poindexter, Director of Game Presentation and Production. They give the inside story for getting a new display system for the 2025 baseball season including the installation timeline, system capabilities and using Show Control with Camino. They even describe how they customized the production as the season went along.

Links:

• News Release: https://www.daktronics.com/news/charlotte-knights-revamp-digital-display-experience-with-daktronics 
• Charlotte Knights Website: https://www.milb.com/charlotte-knights 
• Camino Webpage: https://www.daktronics.com/en-us/products/software-and-controllers/show-control/products/camino 

Baseball has gone bananas lately and the Savannah Bananas are in high demand. To hear about Banana Ball, their history at Grayson Stadium and how they leverage a video board to elevate the already amazing game-day experience, Justin and Matt sat down with Jared Orton, the Bananas’ President.

Links:

• The Savannah Bananas Website: https://thesavannahbananas.com/
• YouTube Version: https://www.youtube.com/watch?v=Dy9HnAelBMA 
• Daktronics News Release: https://www.daktronics.com/news/daktronics-goes-bananas-with-installation-at-grayson-stadium-in-savannah

For this special edition of the podcast for Women In Sports, we had Alison Roscoe join us. She's the Senior Vice President of Corporate Partnerships for Austin FC. With more than 20 years of experience in the sports industry, she shares her experiences and her journey from earning her master's degree in Sports Management from Eastern Michigan University to her current role in professional soccer.

Links:

• Women in Sports Webpage:  https://www.daktronics.com/en-us/events/women-in-sports
• Women in Sports News Release: https://www.daktronics.com/news/daktronics-women-in-sports-online-event-set-for-april-2025

Join us as Justin and Matt dive into the latest Daktronics projects and product updates from April 2025. They break down multiple installations, including new LED video displays for the Akron RubberDucks, Chesapeake Baysox and UNC Wilmington. They also cover the massive upgrade at Allstate Arena, a groundbreaking partnership with the Tennessee Titans’ new Nissan Stadium and a cutting-edge esports setup at Syracuse University. Plus, they introduce Live Switch, a new video production tool aimed at high schools and small-scale productions. Whether you're a sports tech enthusiast or just love seeing how digital displays transform fan experiences, this roundup episode brings you all the highlights.

Tennessee Titans - Nissan Stadium Rendering

Links:

• Allstate Arena Lights Up for Audiences with 30 LED Displays from Daktronics
• Daktronics Introduces Live Switch, a New Video Production Switcher for High School Marketplace
• Tennessee Titans Bring ‘Ring Of Fire’ to Game-Day with 37-Display Super System at the New Nissan Stadium
• UNC Wilmington Bringing LED Video Experience to Brooks Field from Daktronics
• Improved Baseball Experience Headed to Chesapeake Baysox with Daktronics Installation
• Akron RubberDucks Improve Stadium Experience with Daktronics Displays
• Direct-View LED Video Walls from Daktronics Bring Esports and Gaming to Life at Syracuse University

When one ballpark caters to SIX different teams, it sure does get busy! To hear how Roger Dean Chevrolet Stadium handles all the events, as well as the big role two new LED video displays play in entertainment, Justin and Matt visited with General Manager Mike Bauer and Media Relations and Marketing Manager Ryer Gardenswartz. Give it a listen to get a glimpse behind the curtain at America’s Busiest Ballpark!

Links:

• Roger Dean Chevrolet Stadium Website: https://www.rogerdeanchevroletstadium.com/
• Daktronics News Release: https://www.daktronics.com/news/two-new-views-coming-to-roger-dean-chevrolet-stadium-from-daktronics

Building a double-outfield video board experience gives the Rochester Red Wings flexibility with their game-day production and the ability to engage their fans in new, interesting ways. To hear the details of what brought this project to life, Justin and Matt talk with General Manager Dan Mason and Director of Video Production John Blotzer.

Links:

• Rochester Red Wings Website: https://www.milb.com/rochester
• Daktronics News Release: https://www.daktronics.com/news/fan-experience-flies-high-for-rochester-red-wings-with-daktronics-led-displays