The Daktronics Experience

We released Camino 8 and are working with customers to bring advanced data storytelling to their audiences. To dig a bit deeper into Camino and how it’s impacting customer workflows, we sat down with Yanier Figueras, Daktronics Software Designer. He shares insights into the operator experience, usability enhancements and product design decisions.

Links:

• YouTube Version: https://www.youtube.com/watch?v=S4tKg5cmQOE 
• Camino Webpage: https://www.daktronics.com/en-us/products/software-and-controllers/show-control/products/camino 

Links:

• Daktronics and Circle City Outdoor Strengthen Community Connections with New Digital Billboard
• Asheville Tourists Bring New Outfield Display to Baseball Games from Daktronics
• Inter Miami CF opens Miami Freedom Park with 26 LED Displays from Daktronics and DCL
• Gary SouthShore RailCats Upgrade Visual Experience With Daktronics Display
• Daktronics Levels Up Esports Experience at UC San Diego
• Big New Audiovisual Experience Headed to Illinois State University from Daktronics
• Daktronics Hires Jeff Taggart to Serve High Schools and Community Facilities
• Daktronics to Join Grass Valley at NAB in Las Vegas
• Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
• USC Calls On Daktronics for Upgraded Video Displays for Athletics
• LAX Transforms the Travel Experience with Daktronics Video Display System Upgrade at Tom Bradley International Terminal
• Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026

With the release of Camino 8, it was the perfect time to sit down with our Camino Solutions Engineer, Eric Edens, to hear all about the latest features now available in our real-time render engine. He shares the details of how it creates dynamic, data-driven graphics that turn your game-day moments into stories that captivate audiences. 

Links:

• YouTube Version of the Podcast: https://youtu.be/HWWd0s4wwXA?si=v4SR24rPjdTRq8EK
• Camino 8 Webpage: https://www.daktronics.com/en-us/products/software-and-controllers/show-control/products/camino 
• Camino 8 Launch Video: https://youtu.be/LeH9mSiMHzw?si=vvhc0qUT-94xM9GG 

We joined forces with Grass Valley at NAB this year, so we visited with Greg Doggett, Grass Valley’s VP of Sports, to hear more about the integration our teams provide. He shares the details of the partnership, what visitors to NAB can expect to see at the booth and more.

Links:

• Grass Valley Website: https://www.grassvalley.com/ 
• NAB Show: https://www.nabshow.com/las-vegas/
• Daktronics News Release: https://www.daktronics.com/news/daktronics-to-join-grass-valley-at-nab-in-las-vegas

Hear from a seasoned production specialist and his experience of 20+ years in live event production as Justin and Matt sit down with Francisco Castillo. He’s worked with the champion LA Dodgers, the Intuit Dome’s double-sided Halo display for the LA Clippers, and so many more amazing teams and venues. He dives into the challenges and excitement of directing major sports and entertainment events. Tune in for stories, lessons and advice from one of the industry’s most versatile professionals. 

Links:

• Intuit Dome Project Highlight: https://www.daktronics.com/en-us/markets/sports/major-league-sports-installation/intuit-dome 

Join Justin and Matt as they look back on a big month for Daktronics. From the University of Richmond upgrading the Robins Center with a new display system and Park Outdoor celebrating its 50th digital billboard, to an upcoming Women in Sports event and Dak Prescott’s gift transforming Haughton High School, there’s plenty to cover. We also recap the three podcast episodes released in November, featuring insights on game presentation, DakClassroom and major display upgrades.

Links:

• Park Outdoor Celebrates 50th Digital Billboard with High-Visibility Upgrade Near Syracuse
• Women In Sports Online Event in December to Focus On Fostering an Environment of Excellence
  • Registration Link: https://www.daktronics.com/en-us/events/women-in-sports
• University of Richmond Upgrades Robins Center with Daktronics Display System
• Prescott Field: How Dak Prescott’s Gift Sparked a New Era at Haughton High
• (VIDEO) Prescott Field Dedication at Haughton High School

Matt and Justin sit down with Mary Rathburn, Assistant AD for Marketing and Fan Engagement at Elon University, and Patrick Cunningham, Director of Live Broadcast Production for Elon Sports Vision. to take you behind the scenes of how a mid-major athletic department runs a broadcast operation, video board show and fan experience strategy all at once, and often from the same control room. From student-run productions to viral in-game moments, this episode is a deep dive into what it really takes to produce a modern college athletics experience.

Topics Covered

• How Elon runs broadcast and in-venue production simultaneously
• Why preparation off the field is the secret to smooth game days
• How a two-person marketing staff drives fan experience across 17 sports
• The role students play in producing over 135 broadcasts per year
• How Elon’s centralized control room handles multiple venues
• What “idea hacking” means — and why great producers steal (the right way)
• The story behind the viral free-throw distraction moment
• How student crews won a national broadcast award
• Why the “Snack Cam” should never be allowed
• How support systems and testing keep things running smoothly
• Why being willing to fail is critical to creativity
• How video boards are being used for:
  • Fan engagement
  • Sponsor value
  • Weather updates
  • Game timing information

Links:

• Elon Sports Vision captures first College Sports Media Award
• 244 – Hitting the Ice at the University of Minnesota Duluth with Dylon Field
• 39 - The Importance of Video Displays in Minor League Baseball with Katie Dannemiller (Greensboro Grasshoppers)

In this episode, we’re joined by Lucas Dahlberg, Game Presentation talent and student at the University of St. Thomas. Lucas shares how his journey began with running a high school video board and quickly grew into building full game-day productions, leading student crews, and now working hands-on in a brand-new D1 facility.

He talks through his progression from Elk River High School to St. Thomas, what it was like opening a brand-new arena, and how he landed a role with the Minnesota Wild… all before finishing his first year of college.

Lucas also breaks down how he builds shows using Daktronics tools like Show Control, what he’s learned from watching productions at every level, and why giving students access and ownership is so important for growing the industry.

Topics Covered

• How Lucas got his start with video boards as a high school freshman
• Growing an entire student-run events team from scratch
• Transitioning to the University of St. Thomas and producing D1-level shows
• Building the first-ever game presentation for the new Lee & Penny Anderson Arena
• Working promotions for the Minnesota Wild and how that changed his perspective
• Idea “hacking” — pulling inspiration from pro venues and college gamedays
• The tools he uses every day, including Daktronics Show Control
• Advice for students and schools wanting to get into live event production

Whether you're in athletics, production, or just love hearing about passionate young talent in sports, Lucas’s story is a great look at the next generation of game-day creators.

Links:

• University of St. Thomas Athletics: https://tommiesports.com/ 
• DakClassroom: ht tps://www.daktronics.com/en-us/markets/sports/high-schools/dakclassroom
• Camino: https://www.daktronics.com/en-us/products/software-and-controllers/show-control/products/camino 
• Show Control: https://www.daktronics.com/en-us/products/software-and-controllers/show-control 

To hear all about connecting with students at the high school level for video production, we spoke with Kyle Sydow, Daktronics High School Park and Rec Market Manager. He dives into DakClassroom, what it is and does, and what it provides for students and their communities. We also cover how this solution impacts high schools, colleges and even the professional levels of sports. 

Links:

• 227 – Capitalizing on Future Opportunities via Crew Connect with Brandon Shih
• DakClassroom Webpage: https://www.daktronics.com/en-us/markets/sports/high-schools/dakclassroom 

Diving into the LED display upgrades for the Charlotte Knights, Justin and Matt are joined by Dan Rajkowski, Executive Vice President, Chief Operating Officer, and Chris Poindexter, Director of Game Presentation and Production. They give the inside story for getting a new display system for the 2025 baseball season including the installation timeline, system capabilities and using Show Control with Camino. They even describe how they customized the production as the season went along.

Links:

• News Release: https://www.daktronics.com/news/charlotte-knights-revamp-digital-display-experience-with-daktronics 
• Charlotte Knights Website: https://www.milb.com/charlotte-knights 
• Camino Webpage: https://www.daktronics.com/en-us/products/software-and-controllers/show-control/products/camino