The Daktronics Experience

As our Creative Services team expands, we’ve added Keith Haeberle as Production Manager. We spoke with him earlier this year to hear about his previous experiences and how they relate to his new role with Daktronics, including a focus on processes and operations.

Links:

• Daktronics Creative Services Website: daktronics.com/creativeservices

Not all live events have a full season of event production. To hear how our team handles week-long major events, Justin and Matt spoke with Brent Smith, Senior Art Director for Daktronics Creative Services. He shares his history of making digital content, how the Creative Services team works with these large events to create content on the fly and much more.

Links:

• Daktronics Creative Services Webpage: daktronics.com/creativeservices
• For inquiries, please email us at Professionalservices@daktronics.com

Chris Pankonin recently joined our team as an Event Production Supervisor and he has a great deal of experience in the live events industry. Justin and Matt sat down with him and heard about his previous journeys from Nebraska to Oregon to Daktronics and everything in between.

Links

• Daktronics Professional Services Website: www.daktronics.com/professionalservices
• Daktronics Event Production Website: www.daktronics.com/eventproduction

We recently implemented FrameWrx at Sioux Valley High School where its students are using this design platform to build their game-day experience and so much more. Justin and Matt visited with Tyler Bolstad, the school’s principal, to hear just how they are using this new offering and how it helps the students learn and grow with the technology at their fingertips.

FrameWrx Website: https://www.daktronics.com/en-us/products/software-and-controllers/framewrx 

When Catawba College installed a new LED video display, they turned to an alumnus and creative design consultant, Jacob Parks, who currently works with Ricoh USA. He joins Justin and Matt to tell his story of building the layout and developing a game-day production for the school.

 Links:

• Jacob’s Catawba Project Highlight Webpage: https://jacobparksdesign.myportfolio.com/catawba-college-video-scoreboard

Our Creative Services team has been cooking up some great content over the past few months and we wanted to catch up with Diane Gonzales, Executive Producer at Daktronics Creative Services to hear all about it. She joins Justin and Matt along with new team member Buddy Rose, Creative Account Manager at Daktronics. Buddy shares his new role with the company and some exciting things he’s already been able to work on.

Links:

• Diane’s previous episode: https://podcast.daktronics.com/e/122-getting-creative-using-digital-signage-with-diane-and-mark/
• Daktronics Creative Services Website: daktronics.com/creativeservices

If you’ve ever wondered what’s on the horizon for venues to learn from their audiences to improve the fan experience at live events, you might want to look into CrowdIQ. Or maybe you’re looking for a picture of yourself in the crowd at a specific event, in which case you could look up the FanCam and zoom in. To hear more about each of these scenarios, Justin and Matt spoke with Chief Revenue Officer for FanCam + CrowdIQ Rachel Goodger.

• CrowdIQ's Website
• FanCam's Website

Justin's FanCam Picture

For a number of years, decades really, Daktronics has been involved with or attended the IDEA – Information Display and Entertainment Association conference. This year is no different. To hear about the show, our involvement and what we will have in the booth, Justin visited with Daktronics representatives Sarah Rose, Diane Gonzalez-Ferranti and Greg Fleischbein.

• Daktronics Webpage for IDEA: https://www.daktronics.com/en-us/events/idea
• IDEA Website: ideaontheweb.org
  
  
  

To hear about bringing displays to life in high schools, Justin and Matt visit with Alicia Bennett, Daktronics Creative Services account manager for high schools. She shares information on available graphics packages including high school senior headshots, the process from requesting content to deliver, and trends she’s seeing in the industry.

• Daktronics High School Creative Services Contact Email: entertain@daktronics.com
• Graduation Headshots Blog: https://blog.daktronics.com/2022/02/10/celebrate-the-class-of-2021-with-your-led-display/
• Daktronics High School Creative Services Website: https://www.daktronics.com/en-us/services/creative-services/schools

As Daktronics continues to evolve and grow, the same is true for our Creative Services team. To hear about the changes and a few recent projects including Climate Pledge Arena and the Central Collegiate Hockey Association (CCHA), Justin and Matt are joined by Diane Gonzalez-Ferranti, Executive Producer of Daktronics Creative Services, and Mark Eisenstadt, Daktronics Professional Services Manager.

• Daktronics Creative Services Webpage: daktronics.com/creativeservices
• CCHA Podcast: http://podcast.daktronics.com/e/120-central-collegiate-hockey-association-and-live-book/
• Climate Pledge Arena: https://www.daktronics.com/news/daktronics-helps-climate-pledge-arena-release-the-event-day-excitement-for-seattle-kraken
• Forced Perspective Content: https://daktronics.widen.net/s/njm2pgk87m/cutsheet_forced-perspective