The Daktronics Experience

To hear about a couple of new projects in Europe, Justin and Matt are joined by Markus Bucher, Sales Manager for Auviso, and Rolf Bauer, Region Manager for Daktronics. They talk about the latest Titlis Experience project in the heart of Switzerland and then Rolf dives into the details of The Whale project in Germany’s Hamburg Central Station.

Links:

• Daktronics News Release: https://www.daktronics.com/news/daktronics-introduces-germany-to-the-whale-display-with-stroer-part

June was a busy month at Daktronics, and Justin Ochsner and Matt Anderson are back to break down the latest news and announcements from across the company. This month's recap spans transportation, sports technology, live events and industry recognition.

We released Camino 8 and are working with customers to bring advanced data storytelling to their audiences. To dig a bit deeper into Camino and how it’s impacting customer workflows, we sat down with Yanier Figueras, Daktronics Software Designer. He shares insights into the operator experience, usability enhancements and product design decisions.

Links:

• YouTube Version: https://www.youtube.com/watch?v=S4tKg5cmQOE 
• Camino Webpage: https://www.daktronics.com/en-us/products/software-and-controllers/show-control/products/camino 

The Seattle Mariners just upgraded their outfield video display to 11,300+ square feet and named it Mariners Fire TV. We sat down with their team of experts to hear all about it. Jeff Higgins, Mariners VP of Technology, and Ben Mertens, Mariners VP of Productions, Content and Creative Services, shared how they leverage the new display, integrated with multiple other displays around T-Mobile Park, to bring something unforgettable to their fan base on any given game day.

Links:

• YouTube Version: https://www.youtube.com/watch?v=ptW2bxNXi6Y&t=1067s
• Seattle Mariners T-Mobile Park | Project Highlight: https://www.youtube.com/watch?v=ToomGceT6So 
• News Release: https://www.daktronics.com/news/seattle-mariners-upgrade-video-board-at-t-mobile-park-with-daktronics 

• Daktronics Announces 2026 High School Video Summit for Educators and Student-Led Live Event Production
• University of Virginia, Daktronics Brighten Davenport Field with Top Ten Largest Video Display in College Baseball
• UNC Improves Fan Experience with 11 Daktronics LED Displays
• Daktronics Technology Fuels Street Media Group’s Rapid Multi-State Expansion

A student-run production is maximizing the use of technology at Alta High School in Sandy, Utah. To hear all about it, Justin and Matt spoke with Jim Langford, Athletic Director, and Daron Connelly, Head of TV Broadcasting & Video Production Program, as well as Head Baseball Coach. They share how the display, technology and program all impact the students, community and more.

Links:

• Alta High School Productions’ YouTube Page: https://www.youtube.com/@HawkSquawk

As the world of AI expands and people are adopting new uses every day, Justin and Matt sat down with Sheila Anderson, Chief Data & Analytics Officer at Daktronics, to hear how the company is integrating AI into the business. The conversation covers best practices for AI, what Daktronics is using, how different business segments are capitalizing on AI efficiencies and more.

In this sit-down session, we talked with Bradley Drummond, our new Vice President of Strategy. He shares his background and previous experience leading up to joining the company. This includes his career path, which includes the AV scene in hospitality venues, working overseas and his journey back to the Midwest. We round out the conversation with his role at Daktronics and what he’s looking forward to digging into in the coming year.

Links:

• Daktronics and Circle City Outdoor Strengthen Community Connections with New Digital Billboard
• Asheville Tourists Bring New Outfield Display to Baseball Games from Daktronics
• Inter Miami CF opens Miami Freedom Park with 26 LED Displays from Daktronics and DCL
• Gary SouthShore RailCats Upgrade Visual Experience With Daktronics Display
• Daktronics Levels Up Esports Experience at UC San Diego
• Big New Audiovisual Experience Headed to Illinois State University from Daktronics
• Daktronics Hires Jeff Taggart to Serve High Schools and Community Facilities
• Daktronics to Join Grass Valley at NAB in Las Vegas
• Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
• USC Calls On Daktronics for Upgraded Video Displays for Athletics
• LAX Transforms the Travel Experience with Daktronics Video Display System Upgrade at Tom Bradley International Terminal
• Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026

Fandom is more than the hard-core fans that bleed their team’s colors. To hear all about it, we spoke with April Seifert, President and Data Scientist at Sprocket CX and Fautor Labs. She shared details of the 8 fan segments and the opportunities for deeper engagement across segments in all levels of sports.

Links:

• Link to white paper: https://www.fautorlabs.com/the-psychology-of-fandom 
• Fautor Labs website:https://www.fautorlabs.com/ 
• Rachel Goodger/CrowdIQ episode: https://podcast.daktronics.com/e/capturing-and-learning-from-live-event-audiences-with-crowdiq-s-rachel-goodger/