The Daktronics Experience

For this special edition of the podcast, we had Alicia Jeffreys join us for our Women In Sports Online Event. She's the Executive Vice President and Chief Marketing Officer of the Detroit Pistons and shares her oversight of multiple verticals, from content creation to brand strategy to social media to game presentation. She also digs into how she manages a diverse team, develops talent, fosters a collaborative work culture and demonstrates effective leadership through times of change.

Links:

• Women in Sports Webpage:  https://www.daktronics.com/en-us/events/women-in-sports
• Women in Sports News Release: https://www.daktronics.com/news/daktronics-women-in-sports-online-event-returns-in-august-2025