The Daktronics Experience

To hear about the LED technology transformation at Bethel College in Newton, Kansas, Justin and Matt are joined by their Athletic Director, Tony Hoops. We talk about his role at Bethel, installing a video display at their stadium to support football and other sports and events, how they manage their sponsorships with the display, its overall impact and more.

• Bethel College Website: https://www.bethelks.edu/
• Thresher Stadium Website: http://www.bethelthreshers.com/facility/details/1-thresher-stadium

To learn more about the facility upgrades at the University of South Dakota (USD), Justin and Matt talked with Cameron Wilson, Director of Events for USD. The discussion covers Cameron’s path to his current position, what his role is like at USD, their video display systems and much more.

• Dakotadome Renovation: https://goyotes.com/sports/2019/8/30/DakotaDome-Renovations.aspx
• Daktronics Project Highlight: https://www.daktronics.com/en-us/photos/details?pn=WP-20220&cid=SOS004-003

As our control systems continue to improve and advance, Justin and Matt sit down with Scott Davidson, Broadcast Systems Engineer at American Airlines Center, to talk about his experience with their recent Show Control upgrade. We also talk about Scott’s role and other stories surrounding his work at the venue.

• Daktronics Show Control Webpage: www.daktronics.com/showcontrol 
• American Airlines Center Website: http://www.americanairlinescenter.com/

Daktronics provides many different products and services for its customers, including Daktronics Sports Marketing. To discuss the details of DSM, Justin and Matt are joined by Kyle Sydow, Daktronics market manager, and Bud Postma, retired athletic director and Daktronics consultant. The conversation covers how DSM works, the features and benefits of the program, examples of how it has worked for Bud, and much more.

• Daktronics Sports Marketing website: www.daktronics.com/dsm 

How to handle sponsorships has become somewhat interesting during these times. As such, Justin and Matt sat down with Mike Vogelaar, Daktronics Sports Marketing regional manager, to hear how some Daktronics customers are fulfilling their sponsorships and providing exposure to those businesses due to the absence of live events taking place. He also shares how Daktronics is helping customers be creative with their sponsorships and show to show support for their partners and community.

• Daktronics Sports Marketing Website: daktronics.com/dsm
• Contact Mike Vogelaar via email: mike.vogelaar@daktronics.com 
• #LightItBlue on Twitter: https://twitter.com/i/events/1248617035371655176
• #BeTheLight on Twitter: https://twitter.com/i/events/1251248923836067841

As digital signage can be used almost anywhere, Justin and Matt discussed the SBB railway project with Rolf Bauer, region manager for German spoken area of Daktronics international operations. Rolf explains how we’ve worked with SBB to install more than 50 displays across multiple railway stations in Switzerland.

• SBB Project Release: https://www.daktronics.com/news/Pages/Daktronics-Partners-With-SBB.aspx
  
• SBB Award Release: https://www.daktronics.com/news/Pages/SBB-Award-bestowed-upon-Daktronics.aspx

Justin and Matt are joined by Adam Leach, director of athletic marketing and events for Northern State University, to talk about their recent project including the largest collegiate centerhung in the state of South Dakota. Adam also talks about his role at Northern, how they produce multiple sports on campus and future projects they have coming up.

- Daktronics and Northern State University news release: https://www.daktronics.com/news/Pages/Northern-State-University-Boasts-Largest-Collegiate-Centerhung-in-South-Dakota.aspx
- Northern State University Educational Impact Campaign: http://educational-impact.com/ 

How has COVID-19 impacted the use of digital signage by both small and large businesses? Justin and Matt are joined by Gina Kuck, Business Development for National Accounts at Daktronics, and Jess Bern, Strategic Marketing for On-Premise Business at Daktronics, to find out. The conversation also includes the free content Daktronics is providing, what communities are doing to show support during this time and more.

• Free COVID-19 content: daktronics.com/covid19content
• Sioux Falls Facebook Post: https://www.facebook.com/jeremybrech/posts/10156911425710778 
• Sioux Falls Helicopter Video: https://www.facebook.com/raysofhopeandhealing/videos/246068913234910/
• Business Signage Blog Post: https://blog.daktronics.com/2020/03/16/how-your-display-technology-can-help/?fbclid=IwAR1RWx0bLd1VaQM3eKSbzEI0OpeVK9g8EBdYSR_RS2NCdFmD_lgRw7oCRoI
• IPAWS news release: https://www.daktronics.com/news/Pages/Daktronics-Integrates-Control-Solution-with-IPAWS-for-Automatic-Emergency-Alerts.aspx

Justin and Matt are joined by Steve Ackermann, Daktronics supervisor of event production, to talk about everything that Daktronics provides relating to event production. This includes producing the events, helping hire and staff production crews, additional services, how they share ideas, and even what they are doing during these uncertain times.

• Contact Steve: 608-556-1641 or Ackermann@daktronics.com
• University of Georgia Video: https://youtu.be/XhADX-_wBCA
• Daktronics Event Production Website: daktronics.com/eventproduction

To talk about image quality, Justin and Matt are joined once again by Shannon Mutschelknaus, Engineering Manager for Daktronics Laboratory Services Group. He shares information on contrast ratios, why contrast is important, how to test for it and much more.

• LED vs Projection Tech Note: https://p.widencdn.net/d2d8ri/TECHNOTE_LED-vs-Projection
• Brightness and Contrast Tech Note: https://p.widencdn.net/0fbt1f/TECHNOTE_Brightness-and-Contrast-Differentiators-In-Outdoor-LED-Video
• Light leakage definition: https://en.wikipedia.org/wiki/Light_leak